Hey Presto Publishing

Hey Presto is a UK-based independent publisher devoted to the literature of magic.

For more than a century, magicians have learned their craft from books. The great masters of conjuring—Hoffmann, Erdnase, Hugard, Robert-Houdin and many others—shared their secrets not through videos or television, but through carefully written manuals that taught generations how to amaze, astonish and entertain.

Hey Presto brings these remarkable works back into print, restoring classic magic books for modern readers while preserving the spirit and knowledge of the originals.

Our growing catalogue includes timeless classics such as The Royal Road to Card Magic, Modern Magic, and The Expert at the Card Table, alongside fascinating specialist titles like Practical Hypnotism and Water Wizardry.